What Is the Idea Behind the Brand Name “Aashirwad Atta”?
The name Aashirvaad (also spelled Aashirwad or Ashirwad) is a Sanskrit/Hindi word meaning “blessings” — as in a blessing from elders or a divine benediction. ITC chose this name deliberately to tap into the deep emotional resonance that Indians have with food made at home. In Indian culture, food prepared by a mother or grandmother […]