How Can Big Bazaar and Some Mega Marts in India Sell Products at Very Low Cost While Online Sites Cannot?
Large physical retailers like Big Bazaar (now Smart Bazaar under Reliance) and DMart achieve low prices through several structural advantages: Massive bulk buying power: They buy directly from manufacturers like ITC in enormous volumes, negotiating prices and margins unavailable to smaller players or online retailers. Everyday Low Price (EDLP) model: D-Mart focuses primarily on value-based […]