Does Aashirwad Atta Use Cryogenic Flour Mill Chakki?
This is a nuanced technical question. Aashirvaad markets itself prominently as a chakki-ground atta, and the chakki (stone-grinding) process is central to its brand identity. The leader in the chakki atta segment is ITC, whose Aashirvaad brand sells 100,000 tonnes per month. The temperatures attained in a chakki produced by friction are of the order […]