Is It True That Aashirwad Atta Contains Plastic?
This is a persistent viral myth that has been thoroughly debunked. The allegations have been around since 2018, following which ITC categorically stated the claim is false, clarifying that gluten — a naturally occurring protein in wheat — is what gives wheat flour its elasticity. The FSSAI stated: “Wheat flour naturally contains two proteins — […]
What Is the Idea Behind the Brand Name “Aashirwad Atta”?
The name Aashirvaad (also spelled Aashirwad or Ashirwad) is a Sanskrit/Hindi word meaning “blessings” — as in a blessing from elders or a divine benediction. ITC chose this name deliberately to tap into the deep emotional resonance that Indians have with food made at home. In Indian culture, food prepared by a mother or grandmother […]
Is Aashirwad Atta the Best for Family Health?
Aashirwad (Aashirvaad) is undeniably one of India’s most popular packaged atta brands. It is made of zero percent maida and 100% atta, which makes it nutritious and packed with health benefits, also producing fluffy and soft rotis at home. As per its own FAQs, Aashirvaad Shudh Chakki Atta contains protein and is high in fibre […]